Aston Martin surprised everyone at the Geneva Motor Show by unveiling the DBX crossover GT concept.
Speaking at the reveal, Aston Martin CEO Andy Palmer said: “The DBX concept is a challenge to the existing status quo in the high luxury GT segment. It envisages a world, perhaps a world not too far away, when luxury GT travel is not only stylish and luxurious but also more practical, more family-friendly and more environmentally responsible.”
Designed under Chief Creative Officer Marek Reichman, Aston describes the DBX as “clearly signalling an extension to the brand’s existing model lines in the future.”
The styling is much more successful than Aston’s last attempt at an SUV, the widely derided Lagonda of 2009. It combines traditional Aston styling cues with a larger-format body and adds a new roofline and rear end treatment.
An all-electric drivetrain is used, the four in-wheel motors powered by a cutting-edge lithium sulphur battery. Other high-tech features include drive-by-wire steering, auto-dimming ‘smart glass’, active LED lights, rear view cameras, a kinetic energy recovery system and individual head-up displays for the driver and front passenger.
Inside, there’s seats for four and generous luggage space. Aston has gone to town with the high-end materials and gadgets, as well. The outside is finished in a unique shade of black that mimics a black pearl.
The DBX will undoubtedly prove controversial. But with the market for crossovers growing exponentially, particularly in the Middle East and China, Aston will need one to increase its sales. Indeed, Andy Palmer said: “We will, in due course, be entering a car into the new DBX space.”
Reaction to the DBX will inform what a future Aston Martin crossover will be like.