Reports have surfaced that Audi have acquired the naming rights to the Q2 and Q4 badge. You’re probably thinking they already had those naming rights due to the already extensive amount of Q-cars they sell and you wouldn’t be wrong to assume that.
However the Q2 and Q4 badge previously belonged to the Fiat Chrysler Automobiles Group. The Q2 badge was previously seen on the Alfa Romeo 147, 159 and GT variants to highlight the limited slip diff technology while the Q4 badge was found on the Maserati Ghibli and Quattroporte four-wheel drive variants.
The naming rights acquisition was confirmed by Audi CEO Rupert Stadler when he spoke with Autoblog at the Detroit Motor Show.
Stadler stated that Audi had tried to get the Q2 and Q4 naming rights a number of years ago but thee FCA Group said “No, never.”
It appears that persistence truly pays off and to never rule anything out by saying “never” as Audi apparently went back to FCA with a new proposal, negotiated and then agreed on the arrangement.
However the Audi CEO was insistent on letting the public know that no money had been involved in the acquisition of the naming rights from FCA. Instead the agreement was reached when both companies found something they “needed”.
While that is quite vauge, the CEO was asked if Audi had given FCA a trademark in return and the response was, “Something very much like that, yes”.
Audi have already been spotted winter testing with what will eventually be the Q2 which will follow the MQB platform and could be unveiled this year. The Audi Q4 will make an appearance in the years to come in a coupe-like form, possibly similar to that of the Audi TT Offroad Concept.
Audi have also reserved the naming rights to the Q1 name which should see a super-baby crossover arrive by 2018 and the rights to SQ have been secured which will surely see more sporty Q models joining the lineup in the future.