BENTLEY are ready to make a vegan-friendly car with interior made out of mushroom leather and jellyfish extracts!
The Crewe firm are currently researching alternate materials so the luxury brand can offer a perfect option for their posh vegan customers.
This will make ordering a car sound like some pretentious menu at a ridiculously expensive LA restaurant.
I can just hear Victoria Beckham saying ‘OK I’ll have the Quinoa with mushroom leather and jellyfish extracts. Oh and a slab of Bentley on the side please’.
But this is seriously happening.
The plush motors are globally-renowned for their beautiful interiors which can use up to 20 animal hides in the upholstery and other trim.
But that could be about to change. Bentley’s Director of Design Stefan Sielaff admits that customer demand has provoked their new research.
He revealed: “You can’t sell an animal-containing product like a Bentley, with 20 leather hides, to someone with a vegan lifestyle.
“We’ve been talking to these customers, in California especially, and they’re asking us what can we give them. We do a lot of custom-made and coach-built solutions, in conjunction with our colleagues at Mulliner, and therefore we want to satisfy these customers because they are the peak of a trend.
“We will shortly present a Bentley with a vegan interior; it’ll give you a luxury sensation but with a different way – protein leather, mushroom leather, jellyfish material.”
Bentley have not given an estimated arrival date for the new interior materials but s spokesman said “This is something the design and colour and trim guys are interrogating.”
What next for the luxury firm – perhaps re-naming their cars with vegetarians in mind?
Bentley Quorntinental anyone?