Chargemaster launch new membership scheme

Chargemaster, the UK’s largest operator of electric vehicle charging points, has confirmed a new subscription scheme called Polar Plus, which along with a number of features also offers members the chance to borrow the latest premium electric cars.

This announcement follows a multi-million pound investment from the company to install an additional 2000 new charging points across the country alongside its existing 4000 Polar points. Charging points will be located at convenient destinations for EV drivers such as hotels, supermarkets, restaurants and sports facilities.

Polar Plus follows on from the rapidly expanding Polar London and Polar national networks which consists of over 4000 electric vehicle charging points nationally for a monthly subscription of just £7.85 with the first six months of the subscription coming for free.

Over 80% of the Polar Plus charging points are free to use and any remaining charging points are charged at the equivalent of 9p per unit of electricity, less than the cost of charging at home. There is also a pay-as-you-go instant access rate that is available to non-members. On top of those price incentive, all Polar rapid charging locations are to cost £2 when previously it would cost £6.

While the price features of the membership scheme are great, the best feature is the opportunity to borrow some of the latest premium via a usage points system. The Polar Experience Fleet features the BMW i8, Tesla Model S, Nissan Leaf, Renault Zoe and the Renault Twizy.

To gain points users must charge in a particular town or city across the country each month. For each of those charges they will recieve 10 points which will enable you the chance to borrow the fun Renault Twizy. Charge 10 times and get 100 points and you can set your sights on the BMW i8.

As new models are launched, including the Tesla Model X SUV and vehicles from Audi and Mercedes, they will be available for members to test shortly after their introduction in the UK.

David Martell, Chief Executive of Chargemaster, commented: “Polar Plus is a hugely attractive position to the growing population of electric motorists across the country and in particular the heavy user. Electric vehicle usage has more than trebled over the last year and now is the time for there to be an expanding robust nationwide charging network. Not only will EV motorists gain access to a national network of serviceable, state of the art charging points but they will be able to sample all the latest in electric car technology.”

On top of all of this electric charging goodness, Chargemaster also recently completed an agreement to take over the Plugged in Midlands (PiM) network of 870 charging points. All available PiM points will be added to the POLAR Plus network over the next few weeks as well as 100 new charging points in the Midlands.

By James Fothergill

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