American car maker Chrysler will withdraw from the UK market in 2017.
According to Autocar, parent company Fiat Chrysler Automobiles informed dealers of the decision yesterday (16 March). Focus will switch to upcoming new Fiat models and the rapidly growing Jeep brand.
Chrysler entered the UK market in the mid-Nineties, selling the Voyager and Grand Voyager MPVs and Neon saloon. It enjoyed moderate success through the first decade of the 21st Century, but its current range has failed to chime with the times.
The present model line-up consists of the Ypsilon city car – a rebadged Lancia based on the Fiat 500 – the second-generation 300C large saloon and the ageing Grand Voyager. The former never caught on, while the latter two produce too much Co2 to be competitive and have become less relevant as large car buyers increasingly turn to crossovers.
The Delta hatchback, another rebadged Lancia, was withdrawn from the UK in January last year. At the time Chrysler indicated it would continue to operate in the UK. But a continued fall in sales has prompted the reversal. Chrysler recorded less than 2,000 sales in 2014, down from 3,500 in 2012.
The Lancia brand will also be dropped from all markets apart from Italy, as FCA ramps up new Alfa Romeo models.