ARE Ferrari about to succumb to an SUV?
We all laughed when Porsche announced they were building an SUV at the beginning of this century. Yet it went onto be a smash hit.
It’s taken a while but now all the supercar firms are realising that buyers just want that macho look.
Lamborghini, Aston Martin and Rolls-Royce have all stated their intent on bringing SUVs to their range, with cars already being tested on the road.
Lambo’s Urus will come to market within the next two years as will Rolls’ Project Culling while Maserati already have the Kubang in showrooms.
One such firm not in the SUV war is the biggest brand of all…Ferrari.
So far the closest was the FF, four-seater, four-wheel drive which arrived five years ago.
However, that may well be about to change.
Ferrari boss Sergio Marchionne said that Ferrari are “dead serious” about building a new SUV.
During Ferrari’s Q2 press conference Marcionne said: “I think that if we allow the Ferrari engineers to reinvent the concept of a vehicle that has some utilitarian features, I think the answer is, it will probably happen, but it will happen Ferrari style.
“And Ferrari has been known historically for being able to redefine and define automotive segments.
“But I don’t want it to be a SUV – I want it to be what Ferrari thinks is appropriate. But no decision has been made yet.”
Here is where the whole Ferrari SUV saga gets a bit messy as Marcionne’s comments are then contradicted by another Ferrari spokesperson who said: “With reference to recent speculation in the international press, Ferrari will not be launching an SUV.”
Whether the more “utilitarian” Prancing Horse is a 4×4 as we know it, when it arrives, is hard to know.
But a more macho Ferrari in some way or form, appears to be on the way.