German car manufacturer Borgward is set to return at the Geneva Motor Show in March, some 54 years after the original company closed its doors.
Carl Borgward founded his eponymous concern in 1919, building a million cars until it closed in frequently debated circumstances in 1961. During its 1950s heyday, Borgward’s range of cars and commercials majored on engineering integrity and excellent build quality.
Borgward itself says its cars were regarded as “inventive, vibrant and luxurious.” The company was forced into liquidation in 1961, despite being apparently solvent. Conspiracy theories abound, many pointing out that BMW’s rise coincided with Borgward’s closure.
The revival is led by Carl’s grandson, Christian Borgward and business partner Karlheinz Knoss. “We began shaping and designing the future of Borgward nearly ten years ago and are now ready for the next step,” said Borgward.
He added: “Incorporating the values and cutting-edge technologies that Borgward stood for, combined with our ambition, drive and commitment to succeed, I believe we are now perfectly placed to open up this new chapter in Borgward’s history.”
Borgward’s website does not give any clues about the new car, but an attempt to resume large-scale car production seems unlikely. Rather, the new Borgward will probably be a niche market, bespoke product, possibly powered by a hybrid/all-electric powertrain.