BRENDA from Bristol won’t like this.
Remember her disgust at Theresa May calling an election with “not another one”.
Well in motoring the same thing has happened.
The compact SUV has got a new member. Yes, not another one.
This is the Hyundai Kona which is the newest kid on the block to rival the Nissan Juke, Renault Captur, Vauxhall Mokka X and this week launched Citroen C3 Aircross.
Unlike all of those opponents, this Hyundai is genuinely quite an aggressive and rugged beast.
Like the Juke it is very bold but is far more menacing than anything else in the compact SUV market – or fake 4x4s as I call them.
The sharp look gives it a real chance to name a name for itself, possibly another stroke of genius from Hyundai/Kia design guru Peter Schreyer.
Hyundai have been fairly conservative on the styling front but this is real kick in the ballsy.
It also have a premium appeal, definitely big hints of Audi with the grille and sharp body creases like a crisp Italian suit.
Prices will start at around £15,000 when it goes on sale in November. It will get the full suite of Hyundai petrol and diesel powertrains likely to start with a 1-litre petrol with terrific economy plus there will be a choice of two or four-wheel drive.
Hyundai also claim this car is for the “the Millennial demographic”, so obviously their marketing department have been trying to justify their existence again with guff phrases like that.
Apparently that means there’s tons of personalisation options plus head-up display, wireless phone charging and tons of safety tech.
The big question is whether it will win over customers with looks. That will be the crucial factor.
Just, whatever you do, don’t ask Brenda.