If you’re in the market for a posh mid-size hatchback, the choice might be a bit more complicated now. To a shopping list that includes the Audi A3, BMW 1-Series and Mercedes A-Class, you can now add the Infiniti Q30.

The Q30 is a big deal for Infiniti. Europe loves ‘premium’ hatchbacks and the Japanese manufacturer is hoping the Q30 will be able take a big chunk of the market, dramatically improving sales for what is still a niche player.

As such, Infiniti has shortcut the Q30’s development and taken advantage of it technical tie-up with Mercedes. The Q30 is essentially a re-skinned A-Class; the chassis and drivetrains are lifted directly from the German car, with an engine line-up consisting of three petrol and two diesel engines.

The body and interior, though, are completely new. Indeed, Infiniti is relying heavily on the Q30’s distinctive looks to draw customers in. The German opposition is deeply conservatively styled, but that doesn’t put off the millions of people who buy them. Whether or not the Infiniti’s swoopy, slightly Manga styling chimes with traditional posh hatch buyers remains to seen. But it could bring new buyers to the segment.

Likewise, the busy, button-festooned interior might put off buyers used to the minimalist architecture of the Germans. Its got all the gadgets you could want and a decent amount of space, though.

Production at Nissan’s Sunderplant plant starts later this year, ahead of an on-sale date early in 2016. Pricing will be confirmed nearer the time.

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By Only Motors