“Rolls-Royce Motor Cars and the world of Haute Couture have long been bound by a common philosophy – to take the very finest materials and craft them into the most exquisite and desirable luxury goods, appointed to the customer’s exact specifications. In this spirit, Rolls-Royce Motor Cars is delighted to unveil ‘Wraith – Inspired by Fashion’.”
So begins the statement that accompanied the launch of the latest work from Rolls-Royce’s Bespoke Design department. In a way, Rolls-Royce has always been involved in the business of automotive haute couture. Until the outbreak of World War Two, Rolls only sold running chassis, leaving it to the buyer to source a body from their preferred coachbuilder.
As Rolls says, grandly: “A century later, a bold new generation of customers continue to share the same appetite for commissioning expressions of their taste and lifestyle.” What that PR speak means is that around 80 per cent of all Rolls-Royces leave the factory with some sort of Bespoke modifications.
Some 95 per cent of Wraiths receive attention from Bespoke, a notable statistic as the average age of buyers is quite a bit lower than for the rest of the Rolls range.
Anway, what of this Wraith – Inspired by Fashion? As Rolls design boss Giles Taylor puts it: “This iteration of Wraith provides a canvas for materials and finishes most commonly associated with the world of fashion. Inspiration was sourced from international catwalks and bespoke tailors, resulting in an aesthetically stunning and sartorially on-point motor car.”
Translation: lots of white; subtle, multi-coloured accents inside and out; leather and silk trim; wood veneers that take nine days to lacquer and a Bespoke clock. All very lovely. And probably very expensive.
By Only Motors