JAGUAR rolled out – literally – their new baby SUV by pulling off a James Bond stunt world record last night.
Britain’s biggest car firm have built an incredible reputation for incredible publicity to launch new vehicles which has included celebs like Daniel Craig, Simon Cowell and Victoria Beckham.
But perhaps their most daring to date was last night with their new E-Pace baby SUV setting a Guinness World Record for the furthest barrel roll in a production vehicle.
At London’s ExCel centre, stunt driver Terry Grant hit pedal to metal in Jag’s new E-Pace and took a 160-metre run up to hit the air at speed.
He then pulled off a sensational 270-degree barrel roll 15.3 metres through the air, landing cleanly on all four wheels – and then immediately asked for a new pair of underpants. Well the last bit is made up.
However, it was a stunt that brought to life the famous Bond barrel roll from The Man with the Golden Gun.
Grant, who has 21 Guinness World Records to his name, said afterwards: “As far as I am aware, no production car has ever cleanly completed a bona-fide barrel roll, and therefore it has always been an ambition of mine to perform one ever since I was a boy.”
We’re told that during the jump, Grant was subjected to 5.5g of force. That’s a lot of g, so months of CAD modelling and testing and analysis made sure he didn’t end up being removed with a mop and bucket.
Guinness World Records adjudicator Pravin Patel added: “While I’ve seen the barrel roll stunt in film witnessing this incredible feat in real life was something pretty special.”
Don’t forget, for the reveal of the F-Pace, Jag employed Grant to go and do a loop-the-loop (which earned him another world record).
Next up we fear the next new Jag could be jumping over 20 double decker buses.
We hope the talented Mr Grant is in training…