I’ve admitted in the past that supercar tuner of questionable taste Mansory is something of a guilty pleasure.

Now, I can forgive a camouflaged G-Wagen, or a carbon-bodied Huracan, or even a gold-plated Wraith (just), but Mansory’s latest creation goes too far. Because there are some things you just shouldn’t mess with.

Things like the Rolls-Royce Dawn. It’s like a wheeled Riva Aquarama, that impossibly glamorous Italian speedboat beloved of the Sixties jet set. It’s probably the finest, most elegant convertible on the market right now.

By Mansory’s usual standards, its Dawn is quite subtle. The new front valance only has three air intakes with two types of grille, the extended side skirts don’t reach down to the floor and the rear spoiler is barely visible. The 22in wheels are bit shouty, as are the extra LED daytime running lights. But it’s hardly the ultimate poser’s car.

Under the bonnet, which has pointlessly been remade in carbonfibre – the radiator cowl and front lip, too, none of which will have dented the Dawn’s 2.5-ton heft – Mansory has squeezed some more power out of the 6.6-litre, twin-turbo V12 engine. 177bhp more, in fact, taking the total up to 740bhp. It’s claimed the 0-62mph time drops 0.2secs, down to 4.7secs. Sticky Vredestein tyres translate the power to the road.

Rolls-Royce already offers near-limitless options for the interior upholstery and trim, but supposedly exercises a certain amount of taste control. That doesn’t happen at Mansory, so buyers really can let their imagination run riot. Even if it ends up looking like a bad acid trip.

I’m not suggesting the Dawn is some sort of automotive sacred cow that should never be touched, but car customisation only works if it adds something to the base car. This just doesn’t.

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By Only Motors