Entrepreneur Maximillion Cooper organised the first Gumball 3000 rally back in 1999. He modelled it on the notorious Cannonball Rally, a coast-to-coast dash across the United States that ran for a few years in the Seventies.

What started as a few friends going for a long drive as grown massively. In the number – and cost – of cars taking part, the wildness of the parties, its ability to draw household name celebrities and its place in car culture. Indeed, Gumball 3000 is now a lifestyle brand in its own right.

Only Motors met up with Maximillion ahead of the event’s 15th anniversary edition.

Watch the video here

Visit the Gumball 3000 website here