This, sort of, is the future of Hyundai. But before we get to that, let’s get a handle of what we’re actually looking at here.
The Hyundai Vision G is a large, two-door coupe with elegant proportions, tight surfacing and little bling. The grille is a bit big for my tastes, but apart from that it’s a notably handsome thing. The interior is similarly restrained, with a minimal material palette.
Hyundai design boss, Peter Schreyer, said: “The design is our interpretation of the idea that Hyundai breathes into all its vehicles – a DNA that balances design and performance with the idea that you don’t need to be over the top in terms of glitz and stereotypical luxury cues.”
Speaking of performance, a 5.0-litre V8 motor lives under the bonnet, delivering 420bhp to the rear wheels.
Perhaps most significant, though, is the complete absence of Hyundai badges. Instead the Vision G wears a new, winged ‘Genesis’ logo.
Genesis is the name given to Hyundai’s Mercedes E-Class rivalling saloon, the second generation of which went on sale in the UK earlier this year. Though the idea of a luxury Hyundai is anathema here, it’s well established elsewhere in the world, particularly the USA where you can also get a Genesis coupe and the S-Class size Equus.
But you can always do better, and Hyundai has long been rumoured to be planning to create a stand-alone luxury brand, as Toyota did with Lexus and Nissan with Infiniti. Perhaps the Vision G is the first clear indication that it is going to happen, under the Genesis name. But we will have to wait and see.
In the meantime, the Vision G concept will be on display this weekend at the Pebble Beach concours in California.
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By Only Motors