Mercedes revives Maybach brand

We though Mercedes had killed Maybach after the old 57 and 62 limos were comprehensively outsold by the Rolls Royce Phantom.

But the Stuttgart marque has announced that Maybach is back as a sub-brand attached toa stretched, ultra-luxurious version of the S600. The new car will wear the badge Mercedes-Maybach S600.

A stately new grille will distinguish the Maybach for lesser versions of the Mercedes S-Class and longer rear doors accommodate the lengthened wheelbase.

Size-wise, the Maybach sits somewhere between the ‘regular’ long-wheelbase S-Class and the upcoming Pullman, a more straightforward limousine with seating for up to six.

Power comes from a massaged version of Merc’s 6.0-litre, twin-turbo V12 leviathan. Prices are expected to start around £154,000 in the UK, the same ball park as the Bentley Flying Spur and Rolls-Royce Ghost.

Only the S600 will come to these shores, though other markets will get S500 and S500 4MATIC versions. The Mercedes-Maybach will be unveiled at the Los Angeles Auto Show later this month.

Mercedes has also confirmed changes to its model designations, mostly affecting the company’s SUVs. The next generation GLK, which will be available in the UK, unlike the current iteration, will become the GLC.

The BMW X5-rivalling ML will switch to the name GLE and the seven-seat GL becomes GLS. Incidentally, there may well be Mercedes-Maybach GLS in future. The SLK sports car will also change name to SLC.

The badges indicating Merc’s slightly bewildering choice of power sources is being simplified, as well.

‘C’ will denote cars powered by compressed natural gas; ‘d’, diesels; ‘e’, plug-in hybrids and full-electrics; ‘f’, fuel cells; and ‘h’, hybrids.

For more information click here

Maybach
Maybach is back, this time as a sub-brand rather than a stand-alone marque
Maybach
Business Class seating in the back of the Mercedes-Maybach

 

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