WHAT’S yee-ha in German?
Nope, I’ve got no idea either. But perhaps someone should come up something pretty quick.
Because Mercedes have suddenly produced the vehicle for Herr Wayne and Herr Brynner – the X-Class pick-up.
It is the company’s first dedicated pick-up truck, and it’s intended to bridge the gap between Merc’s vast SUV range and proper commercial vehicles.
The X-Class was officially launched tonight in Cape Town.
The X-Class is the first ever pickup truck that the German car manufacturer has launched and will be a luxury, yet rugged powerhouse.
Think it looks like a bit like a Nissan Navara? Well that’s because it is related, being a product of a Mercedes-Nissan link-up. But Merc have done a decent job of changing the styling, with the doors, wheel arches and other styling bits looking quite a lot different.
Its design is muscular and dominant but still oozes class and luxury, which is to be expect of a Mercedes.
Customers interested in the premium pick-up can leave a £1,000 deposit although deliveries of the car are not expected until 2018, when it finally hits the UK market.
There are two variants of the car to be unveiled, the X-class Powerful Explorer and the X-Class Stylish Explorer.
The Powerful Explorer is expected to be the rugged and tough variant while the Stylish Explorer will be a more refined and luxury vehicle.
Mercedes look to be offering something unique by placing the X-Class firmly in the luxury car bracket, which could be its unique selling point.
Mercedes has confirmed that the X-Class will be true to Mercedes brand and offer premium comfort and driving dynamics for both variants.
Speaking at the reveal event, Chairman Dr Dieter Zetsche said: “With the Mercedes-Benz pick-up, we will close one of the last gaps in our portfolio.
“Our target: we want to offer customers vehicles matching their specific needs. The X-Class will set new standards in a growing segment.”
The five-seater pickup will come with full LED headlamps and sits on mammoth 22-inch alloy wheels.
Its front-end styling is reminiscent of their GLA SUV range but is more muscular and has a more dominant stance.
Dr Zetsche, described the pick-up as tough, and ready for challenges and expressed Daimler’s vision to redefine the pick-up market.
It’s the “supermum and superdad of cars”, Dr Zetsche added describing how it is rough, rugged and practical workhorse that can be used everyday and still be is still fun and adventurous.
Dr Zetsche also said that the X-Class will bring intelligence to market class, alluding to its on-board technology and connectivity.
Extensive tests of the X-Class were conducted in extreme conditions including all weather and road surfaces with test drives taking place in the car’s core markets, to ensure it was suitable.
The car will be available with either rear-wheel and all-wheel-drive and a six speed manual or a seven speed automatic transmission.
Next year a powerful V6 engine variant producing 250 bhp will be added to the range.
A number of driver assistance systems will be included with the car including brake assist, lane keeping asset and traffic line assist.
Touchscreen infotainment systems with the latest navigation, connectivity and entertainment services will also be available on the new car.
Three trim levels – Pure, Progressive and Power – will be available to chose from with the car which personalise the car’s equipment and design language.
It will be launched in Germany at a cost of €37,000 before entering the rest of the European market. So expect it to start below £30,000 in the UK before you add VAT.
This pick-up definitely won’t be for cowboys. Only the best workers will drive this.
It’s already the best-looking, biggest kudos pick-up in the world.