Aston Martin has revealed the new super saloon that revives the legendary Lagonda name. The car is expected to go into limited-run production in 2015.

The new Lagonda is based on Aston Martin’s existing VH chassis architecture, with styling inspired by the last car to wear the Lagonda badge, the controversial William Towns-designed saloon of 1976.

It follows on from the recent million-pound One-77 hypercar and last year’s CC100 Speedster concept, two of which were built at a reported cost of £500,000 each.

The CC100 and the new Lagonda are the product of Q by Aston Martin, Aston’s in-house bespoke commissions division that can do everything from trimming an interior in exotic leather to building one-off cars.

The Lagonda will likely share it’s powertrain with the existing four-door Rapide S, whose 5.9-litre V12 engine produces 550bhp and 457lb/ft of torque, enough for a 0-60mph sprint of less than five seconds and a top speed of 190mph.

Due to “specific market demand”, the new Lagonda will only be available in the Middle East – the previous Lagonda proved very popular in the region – on an invitation-only basis. Aston has not revealed a price, only saying that it “will be commensurate with the car’s exclusivity, quality and luxurious nature.”

The new Lagonda will be built in the same dedicated, state-of-the-art facility Aston Martin’s Gaydon factory that was previously home to the One-77.

Aston Martin Design Director Marek Reichmann said: “The new model, like its exclusive siblings the One-77 and V12 Zagato, has been created as a piece of exceptional automotive art. It has been designed and developed entirely in keeping with the spirit and ethos of previous Lagonda super saloons – notably the William Towns Lagonda – and as a tribute to this car it proudly bears the Lagonda nameplate.”

Lagonda was originally founded in 1906, building its own cars until the outbreak of World War II, even winning the Le Mans 24 Hours in 1935. In 1947, Aston Martin’s owner, David Brown, acquired Lagonda, ostensibly for its W.O. Bentley-designed twin overhead cam straight-six engine.

Lagondas continued to be available sporadically as a separate marque until 1965. Between 1974 and 1976, seven Lagonda saloons based on the current Aston V8 coupe were built. The name disappeared when the Towns-designed car was discontinued in 1989.

Future plans for the revived Lagonda brand reportedly include a luxury SUV.

Aston Martin Lagonda

William Towns influence in new Lagonda is clear in the proportions and the form of the C-pillar

Aston Martin Lagonda

Designed by William Towns, this was the last production Aston Martin to wear the Lagonda badge, seen here in Series 2 guise

Aston Martin Lagonda

Future plans for Lagonda could include an SUV similar to this concept, revealed a few years ago

Additional images courtesy of Newspress