Picture of the day: Toyota Corolla

This is the very first generation of Toyota Corolla, launched in 1966. Little did anyone know then that it would go on to became the single biggest-selling nameplate in motoring history, with over 40 million built.

First gen cars are a rare commodity these days, especially in the Sprinter coupe guise pictured here. But I don’t really care about that.

What I want to know is: what’s with the groovy band behind it? I mean, it’s not like they get their stuff into the Corolla and even if they could, why set it up in the middle of nowhere?

A fine example of the art of nonsense advertising, I think you’ll agree.

Toyota Corolla

What do you think?

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