Fashion is fine, if you like that kind of thing. I mean, don’t get me wrong, I like to look decent. But fashion isn’t really a concept I get. I buy my clothes from ASDA, and I take no shame in that. So when I see a press release with words like “haute couture” and “neutral canvas” I find myself shifting uncomfortably in my seat. I just. Don’t. Get it. But hey, I’m all for looking at a Rolls Royce Dawn, so it’s not all bad.
From what I can gather from the press release, Rolls Royce has let a load of talented designer folk run riot with a few Dawns. Apparently they “three vibrant colours will set the tone for 2017’s Spring/Summer collection.” Want to know what they are? Of course you do…
“Mugello Red, Cobalto Blue or Mandarin. Subtle accents of these colours adorn interior aspects of each Dawn, whilst the ‘Silent Ballet’ of the roof as it rises to provide shelter from the paparazzo’s lens unleashes a brushstroke of colour to catch the style-spotter’s eye.” Because you’ll need your roof up as you run from Bargain Booze with a bag full of Special Brew.
The press blurb goes on… “Our clients are the very arbiters of fashion, tastemakers who sit in the front row of the Couture shows, themselves influencing evolving trends,” comments Giles Taylor, Director of Design for Rolls-Royce Motor Cars.” Okay Giles, whatever you say old chap.
I get it, I guess. You know, I can understand why Rolls Royce is making such a big deal out of this. But at the same time, I don’t get it. Do the customers really need ribbony sentences of hypothetical paparazzo encounters to sell cars? I don’t think so. Just show us the cars, the interesting little details, the colours and then call it a day.
Still, I shouldn’t complain. I’m hardly RR’s key demographic. And besides, the important thing is that car companies – albeit high end ones – are still looking after the customer who want’t the bespoke, rather than the norm. I like that. Cars are an expression of the individual if you ask me, so a level of personalisation is nothing but a good thing. Good on’ya, Rolls. Keep it up.