Will Seat Arona have sales Knack?

New Seat Arona

SEAT’S new baby SUV has got on my brain already.

For those of a certain generation, remember the very catchy The Knack hit My Sharona.

The sort of tune that once you get in your head, you can’t get rid of.

Well Seat released the Arona today and it immediately reminded me of that 1979 classic.

And now it’s driving me mad whirring around my mind.

New Seat Arona
New Seat Arona

Anyway, the car…

Seat launched the Arona in Barcelona by dangling it from a helicopter high above Barcelona. Now that’s one way to make an entrance.

The Spanish were painfully slow to hit their wagons to the SUV market but they are now like London buses with a new one along every five minutes.

After the the bigger Ateca comes the Arona to rival the Nissan Juke in the compact SUV class.

Designed as an SUV for the city, the Arona is 69mm longer than the new Ibiza hatchback and 99mm taller. A steeper windscreen allows for more cabin space plus the Arona gets a 400-litre boot.

Engine-wise, the Arona comes with two petrol options with three power outages – a 1.0-litre three-cylinder TSI with 93bhp and 113bhp, as well as a four-cylinder 147bhp TSI – and two TDI diesel units producing – 93bhp and 113bhp.

The top-spec petrol comes with cylinder deactivation and a six-speed manual gearbox but is only available to FR models.

New Seat Arona
New Seat Arona

The compact crossover will also be available with the full range of Seat’s driving assistance features including Front Assist, Adaptive Cruise Control, Tiredness Recognition System and Multi-Collision Braking. Optional systems include Rear Traffic Alert, Blind Spot Detection and Park Assistance System that helps with parallel and angled parking.

Arona will be available in four trim levels – Reference, Style, FR and XCELLENCE – and will be fitted with an eight-inch touchscreen display, a connectivity hub with wireless charging and signal amplifier, Apple CarPlay, Android Auto and MirrorLink.

Other features include dual-zone climate control, ambient LED lights and on FR models dual-mode suspension and Seat Drive Profile with four driving modes – Normal, Sport, Eco and Individual.

On the reveal of the Arona, Luca de Meo, President of Seat, said: “We at Seat are very persistent. With our biggest product offensive, by the time our Large SUV reaches the market, Seat will have launched, on average, a new vehicle every six months in two and a half years. Seat has allocated a total of 900 million euros in investments and R&D expenditure to the Ibiza and Arona.

“The commercial launch of the New Ibiza is taking place this very month, and Arona will be premiered at the Frankfurt Motorshow.”

Will the Arona be a hit. Well Seat certainly have a Knack of getting it right…

Phil Lanning

What do you think?

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