Spa challenges Infiniti’s use of Eau Rouge name

Infiniti, Nissan’s luxury brand, has yet to confirm if will actually build its GT-R-engined Q50 super saloon. But that hasn’t stopped the Japanese firm attempting to trademark the Eau Rouge name it has given the prototypes.

In case you don’t know, Eau Rouge is one of the most iconic corners in motorsport, a challenging uphill right early in the lap at Spa-Francorchamps in Belgium.

Circuit chiefs are blocking Infiniti’s trademark application. “It’s like they want to steal the brand from the circuit,” said circuit director Pierre-Alain Thibault in an interview with Bloomberg. “We consider it exactly the opposite of fair play.”

Bloomberg unsuccessfully attempted to reach two Infiniti spokemen for comment.

The US Patent and Trademark Office said on its website that it will publish the application on 4 November. A 30-day complaints period will follow. Thibault claims Infiniti tried to trademark ‘Eau Rouge’ in Japan. The circuit took out a European Union trademark on the name in April.

Eau Rouge, literally meaning ‘red water’, is named after a stream that runs under the Spa circuit near the turn. The track, owned by the local Wallonian government has been active since the 1920’s.

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