TVR has been a much-missed name from the motoring world for far too long, so as you can imagine, we were all very excited to learn it’s coming back. However, before we got too giddy, we had to be wary of the fact it might be a bit rubbish. Mainly because when brands come back, they tend to be diluted versions of their former selves.
This is especially prevalent in the car world. Dead names are bought, and quite simply, another firm tries to cash in on the name. It takes the essence away, and that’s not good. Thankfully though, that doesn’t seem to be the case here. TVR is set to be as bonkers as ever, and we simply can’t wait. Top Gear recently had a chat Les Edgar, the man heading up the newest incarnation of TVR. As you’ll soon see, all looks good for the future, and suitably bonkers. Enjoy some highlights from the interview…
TVR – you’ve got to be mad?
“Oh, mad doesn’t sum it up enough. You’ve got to be completely bonkers. And you’ve got to be a committed petrolhead. If you’re going into thinking this is the making of our fortune and you’re going to be rolling in it, you’re mad. But we started off with a very strong brand, so we think that’ll support our aspirations for TVR”
TVR – Pub antics
“Specifically for us, TVR is about being a petrolhead. It’s in-yer-face. A TVR is not supposed to smoothly waft you along in silence. It’s about being noisy, wheelspinning in front of the pub, in an exotic, handbuilt, and visceral car. So we’re trying not to compromise what makes it a good driver’s car.
With my petrolhead hat on, I’d say ‘does it need to be noisy?’ Well, it doesn’t need to be, but it would be better if it was”
TVR – Keeping it real
“We’re a small company, so we can’t afford to spend time and money on gadgets that make the cars more drivable by a larger group of people. It needs to be well-designed, but we need to keep away from the development of complex electronics. They add weight, complication, and reliability issues, potentially. I’ve got a few cars, which have everything on them, and in three years I’ll have to move them on, before they go wrong. I don’t want people doing that with a TVR. I don’t think they will. Built-in obsolescence is not the way you should build a sports car.”
Yes, he certainly sounds like our kind of chap. Slightly unhinged with a focus solely on fun. We can get behind that. It’s what TVR was built on, and if it’s to continue, it should stay that way. TVR made a name by going against the grain, not by following convention.
And Les seems to be the perfect man for the job. He might have made his money in gaming, but he’s no stranger to cars. Plus, the gaming background carries some interesting car stuff too. Did you know was a consultant for Stainless Games for 14 years? The same company that brought is the Carmageddon franchise? Though we doubt that means we’re getting a weaponised Trevor next year. Sadly. Which is a shame, as they’ve been in the game!
You can read the full interview over at Top Gear. And we suggest you do. It’ll make you feel warm and fuzzy inside, and you’ll be excited for the brand. Though if you find yourself on Auto Trader looking at Griffiths, don’t blame us.