Jeremy Clarkson has unveiled the logo for The Grand Tour. He posted it on Twitter, saying: “Newspapers. As there is very little going on at the moment, I thought you’d like to see our new Grand Tour logo.”
Reaction to it on social media has been mixed, but it seems most commenters like its 80s retro vibe. Indeed, it does look a lot like the script used on many fast cars of the 80s, which is probably why it was chosen from the vast stack of proposals that will have been submitted.
Personally, I think it’s alright. Time will tell if it becomes as iconic as the Top Gear logo.
The first ‘studio’ filming for The Grand Tour takes place in Johannesburg in just over two weeks on 17 July, with the series set to start on Amazon Prime in the autumn. It’ll be interesting to see if any details and/or trailers start trickling out in the build-up to that first taping; with the last episode of the current run of Top Gear airing this week, there should be enough air for it.
Well maybe, since Top Gear is still lurching from crisis to crisis. Between reported threats by Matt LeBlanc to leave if Chris Evans doesn’t and continued poor ratings (a 300,000 bump up last week notwithstanding), it’s unlikely to drop off the news agenda any time soon.
By Only Motors