Infiniti’s range expansion continues with the Infiniti QX30 Concept, which will be unveiled at the Geneva Motor Show in March.
The QX30 is a thinly-disguised preview of the small, premium SUV Infiniti will launch in the near future. It will join the upcoming Q30 hatchback at the lower end of Japanese marque’s range.
Rivaling the Audi Q3, BMW X1 and Mercedes GLA, Infiniti says the QX30 is aimed at “a new generation of premium customers,” with an “urban week and get-away weekend lifestyle.”
Following Infiniti’s existing SUV design themes, the QX30 combines “the sleek lines of a coupe with the rugged looks and commanding seating position of a crossover.”
Both the Q30 and production QX30 will use a modified of the Mercedes A/GLA-Class platform and four-cylinder Mercedes engines, tuned by Infiniti. A four-wheel-drive system is expected to be optional.
Both will be built at parent company Nissan’s factory in Sunderland. Sales of 60,000 for the pair are expected per year, the US accounting for around half of that.
At the moment, the smallest car Infiniti offers is the 3-Series-size Q50 saloon. Smaller cars account for around 50 per cent of premium car sales in the EU and other markets, like the US and China, are gradually starting to embrace them. But, in Europe at least, the Q30 and QX30 will have offer something distinctly different to compete against the Audi/BMW/Mercedes hegemony.