KA Keeps its Crown as the UK’s Fastest Selling Car

KA Keeps its Crown as the UK's Fastest Selling Car

According to the Auto Trader Fastest Selling Index, the 2016 Ford Ka (petrol manual) has retained its title as the UK’s fastest selling used car, taking an average of just 23 days to leave forecourts – an improvement on last month’s average of 26.

Commenting on the Index, Auto Trader’s director of commercial products, Karolina Edwards-Smajda, said: “It was positive to see the average speed of sale of the UK’s national fastest sellers decrease in February. This highlighted the renewed consumer confidence we had seen reflected on our marketplace, including a 9% year-on-year increase in the number of visits in February and a 10% growth in ad views. That said, we are very aware of the challenges faced by retailers in the current market with the Covid-19 crisis. We continue to see robust audience performance on our platforms and are working on how we can best support retailers over the coming weeks and months.

Karolina Edwards-Smajda
Karolina Edwards-Smajda

The Blue Oval wasn’t February’s only fastest selling to make a return appearance on the prized national top 10: Mazda’s CX-5 retained its silver (2016 diesel automatic) and bronze (2016 diesel manual) position on the podium. Like the Ka, the Japanese manufacturer’s popular family SUV saw their average days to sell accelerate, from 27 and 28 days respectively, to an impressive 26.

And it was a similar story for Dacia, the winner of the Best Value Brand at the Auto Trader New Car Awards 2019, which had two returning models this month: the 2016 Sandero Stepway (diesel manual) and the 2016 Duster (diesel manual). Whilst last month they took a respective average of 30 and 31 days to sell, they have tumbled to a current average of just 27 and 29 days.

Karolina continued: “The results highlight the big opportunity that exists in used car sales for retailers who can capture buyers’ attention with the right stock at the right price. With SUVs and crossovers making a resurgence on the Index, after a relatively quiet few months, we can see just how fickle consumers can be. Utilising data alongside your own expertise remains the most effective way to ensure your forecourt matches the ever-changing consumer demand in your area.”

The Index also revealed the popularity of used diesels continues unabated, accounting for six of the top 10 cars on the national list, suggesting the fuel type is still an attractive option among used car buyers.

The Fastest Selling Index live tracks the speed at which used vehicles sell combined with a 1-100 AT Retail Rating determined by live supply and demand, providing an accurate view of how likely the vehicle will sell if priced correctly according to the current market. It’s based on analysis of over 1.9 million vehicles each day, including 90,000 vehicle updates and an average of 19,000 vehicles added or removed from Auto Trader. Coupled with data from circa 450,000 daily trade used car listings, as well as additional dealer forecourt and website data, it’s the industry’s largest and most robust dataset.

Graphic showing fastest selling cars
Auto Trader Fastest Selling Index March 2020

Such analysis allows Auto Trader to provide industry leading, up to the minute data, to ascertain the very best and slowest performing stock available to retailers in the current market.

Current fastest selling used cars (by days to turn) – as of 12th March 2020:

RankMake / modelFuel & transmissionAuto Trader Retail RatingPredicted days to sell 
1 2016 Ford Ka Petrol – Manual 99.81 23 
2 2016 Mazda CX-5 Diesel – Automatic 99.84 26 
3 2016 Mazda CX-5 Diesel – Manual 99.75 26 
4 2016 Dacia Sandero Stepway Diesel – Manual 99.97 27 
5 2016 Dacia Duster Diesel – Manual 99.65 29 
6 2015 Hyundai i10 Petrol – Manual 99.24 30 
7 2015 Peugeot 108 Petrol – Automatic 98.70 31 
8 2016 Volkswagen up! Petrol – Automatic 98.66 31 
9 2017 Nissan Qashqai Diesel – Automatic 98.95 32 
10 2015 Ford EcoSport Diesel – Manual 98.83 35 

Current slowest selling used cars (by days to turn) – as of 12th March 2020:

RankMake / modelFuel & transmissionAuto Trader Retail RatingPredicted days to sell
12019 Audi S4Diesel – Automatic1.82150
22019 Subaru LevorgPetrol – Automatic2.26150
32019 Peugeot 508 SWDiesel – Manual2.27150
42019 Alfa Romeo GiuliettaDiesel – Manual2.50150
52019 BMW X4 MPetrol – Automatic2.01149
62019 Toyota SupraPetrol – Automatic2.28148
72019 Maserati LevantePetrol – Automatic2.26147
82019 Audi A3Petrol Plug in Hybrid – Automatic2.06144
92019 Jeep WranglerPetrol – Automatic2.23137
102019 Alfa Romer StelvioDiesel – Automatic2.36136

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