Let’s imagine you’ve just bought a Rolls-Royce Phantom. But, shock horror, there’s nowhere to keep your watches! Well, don’t worry because Rolls can now sell you car that does have somewhere to keep your watches.

The Rolls-Royce Phantom Limelight is the latest product of Rolls’ prolific Bespoke department. A run of 25 will built with a very specific customer in mind. Rolls-Royce CEO Torsten Müller Ötvös said: “Our designers have delivered authentic luxury by thinking deeply about the lifestyles of the powerful people who operate in the public eye and move swiftly from engagement to engagement as part of their daily lives.”

In other words, it’s intended for the sort of person who has a board meeting in the morning, a charity dinner at lunchtime, a media interview in the afternoon and then goes to a film premiere in the evening. Such people really do exist and the Phantom Limelight caters to the demands of that sort of schedule. Somewhere to keep your watches is just the start.

Rolls’ designers followed the maxim ‘prepare, relax and arrive’ in creating the Phantom Limelight. On the first point, there are storage ‘panniers’ built into the rear door panels, with different layouts for ladies and gentlemen. Whatever your “gender preferences,” as Rolls puts it, the panniers provide space for fragrance bottles, wallet contents, glasses, makeup, jewellery and, indeed, watches.

To relax, and more relevantly for the rest of the Rolls-Royce range, there’s a new reclining rear seat that’s been designed to give the most relaxing seating position possible, reclining the seat back and providing calf and foot support. The seat will later be offered across the Rolls range.

There’s a choice of colour schemes; seashell with navy inserts or navy with seashell inserts. Both are embroidered with a diamond pattern. ‘Piano seashell’ door cappings and smoked chestnut veneers finish the interior off.

An Extended-Wheelbase Phantom is always an imposing thing to arrive in, but the Limelight adds Gala Blue paint and unique wheels. A hand-painted coachline finishes it off.

As ever, Rolls would never be so indiscreet as to reveal how much Phantom Limelight costs. But bare in mind that a ‘standard’ EWB Phantom retails at [deep breath] £363,768. So any limited edition is very much going to be Not Cheap.

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