SAINSBURY’S have been slammed by former Olympic cycling champ Chris Boardman and Radio 2 DJ Jeremy Vine after this terrifying close call.
The huge supermarket chain once had an ad campaign which stated ‘Live Well For Less’.
Well this juggernaut didn’t help a cyclist live well recently.
The worrying footage came from a helmet go-pro from a cyclist in London and shows a Scania truck with a Sainsbury’s logo get within inches of the two-wheeled commuter.
But Sainsbury’s remarkably defended their drive saying he was “in his own lane”.
This prompted an outcry from 1992 Olympic cycling gold medallist Boardman and Radio 2’s lunchtime host Vine.
The former Team GB cyclist – whose mum Carol was killed after being knocked down by a motorist – wrote on Twitter: “I don’t normally retweet this stuff but watch the video and then I’ll show you @sainsburys response.”
Sainsbury’s responded: “The driver is in his own lane, this has already been brought to our attention. Have a good day. Faiza.”
An angry Boardman added: “That’s a human being. How about if it was one of your kids, would you feel the same?”
Chris’ mum Carol, 75, died last July after being struck by a Mitsubishi pick-up truck while cycling in Connah’s Quay, North Wales.
BBC 2 radio presenter Jeremy Vine – who earlier this year saw a female road rage thug threaten to knock him out because he cycled in the middle of a road – also criticised the supermarket.
Jeremy, 51, blasted the Sainsbury’s worker for putting “complacent tweets” out and sent her a link to a motorists guide on how to overtake cyclists safely.