Honda UK has today announced that Simon Branney will take over as head of PR. With overall responsibility for the PR for cars, motorcycles, power products and internal communications at Honda UK, Branney will be leading the team as the business continues its electrification journey.
Having joined at the end of 2014, Branney was initially a maternity cover which was subsequently extended. Having successfully relaunched the entire car product range over 2015, Branney won both the Newspress and the Southern Group of Motoring Writers PR of the Year awards and took the Honda press office to the top of the annual Guild of Motoring Writers survey.
Prior to joining Honda UK, Branney was at Nobull Communications where he ran the motoring side of the business, focusing on b2b marcomms activity for Hitachi Capital Vehicle Solutions, Cobra UK and Sewells Research and Insight, along with the PR for the Volvo retailer network.
Bringing almost two decades of PR experience to his new role as head of PR, Branney has worked on Volvo, Nissan, Kia, MINI and Hyundai as well as household name brands in the Procter & Gamble and Unilever stables, as well as Twitter, Currys PC World, the London and Southampton Boat Shows and the successful mass behavioural change campaign ‘Get Ahead of the Games’ for London 2012.
Reporting into the head of communications, Olivia Dunn, Branney will be responsible for the PR team direction and strategy for all Honda UK’s product divisions as well as racing strategy on two and four wheels.
Head of communications, Olivia Dunn, commented: “with the both the changing media landscape and the ever-evolving markets across all product divisions, Honda UK has an interesting journey ahead. Especially as we navigate our way towards electrification and what that means for both the business and the customer. We are delighted that Branney has taken up the mantle of head of PR and will be making full use of his skills and experience to maximise the opportunity and hit the challenges head on.”
“I’m absolutely thrilled to be promoted,” said Simon Branney. “Honda has such a massive product portfolio from a 25cc leaf blower to a £3m business jet and there is so much opportunity to deliver exciting and impactful PR campaigns across the entire range. And with the electrification journey underway in the car and power product markets, we will be bringing that expertise to two wheels to leverage the opportunity.”